Modified: 09/17/2008
Land Rover Retailer:
After much consideration, we have decided to postpone this fall’s G4/TReK event. We have struggled with this decision and have carefully evaluated it from all angles. In the end there are a few key factors that led us to the decision to postpone from this year.
Most telling is the fact that upon announcement of the program, we received enrollments online from 78 interested Retailers – a fantastic and enthusiastic response. In the following months, and most particularly in recent weeks, we have received numerous cancellations from Retailers citing the need to keep the focus on the daily operations of their stores. Those cancellations combined with the several Retailers that did not complete the on-line training requirement netted only 44 qualified teams from that original field of 78.
Additionally, not only are we faced with the on-going task of migrating the business under our new owners, current market conditions strongly indicate that we should invest available marketing funds and efforts into traffic-driving and customer-focused programs. Make no mistake, we do see the value of investing in our employees and understand their integral role in the success of our business. Programs like G4/TReK are part of the Land Rover Way and will continue to be a crucial part of our culture.
Many of our committed G4/TReK teams and Retailers have hosted fundraising activities to support the American Red Cross’ Disaster Relief Fund. Please do not cancel any upcoming planned events. We ask that you continue these events and submit the funds for the American Red Cross effort. We will keep track of your donations and will give credit for your efforts when G4/TReK is rescheduled. Look for further communication regarding the American Red Cross effort later this week.
We will keep you updated on the latest news on TRĕK/G4 in the coming months. We look forward to your support and participation in this uniquely Land Rover adventure.
Regards,
Chris Marchand